Radio: Rock 103 WIQB

Back in the bad old days of the 80s and 90s, before Clinton killed radio and Telecom by selling it out to Clean Channel (see the Telecom Act of 1996), we had a local Top 40 radio station that was my gate way to pop music. It was thee station that I listened to when I was a teen, at least in the morning on the way to school.

WIQB was an ubiquitous presence in town. There were bill boards, a ad that played before films at Fox Village Theater, and sponsored and participated in local events. I recall every winter that they would participate in Rocking for the Hungry, a food drive for those on the bottom of the social ladder. They also at least in a couple of cases were more than willing to play local artists and promote local musical events.

Their morning crew were a pre-Shock Jock set cast with a main DJ, Rob Reinhardt as I recall, and a couple of co-hostes. They played music, talked about traffic, weather, and local news. At some point in the 80s they started taking listeners calls about movies they had seen over the weekend and what they thought of them.

For a while they had an oldies show on Sunday mornings and played Dr Demento on Sunday Nights. Sure they were a Top 40 station and they played the hits of the day, it should be noted that they also did play older tunes that had fallen off the charts as well. They were kinda a JACK FM kinda deal before that format reached the airwaves. They also were operating in a radio environment where the way to gain market share was to take chances on stuff that others were not playing. I vividly recall hearing them say, The only station where you are going to hear.... and then play something that was new, that was unproven and that had yet to reach the charts.

WIQB vanished somewhere along the way, I fell off listening at some point and last I checked their 102.9 location on the dial was occupied by WWWW W4 Country ...  A quick google search confirms that right now W4 is still there, they are owned by Cumulus Media Inc, at leas that's what their web page indicates.... however I have found this....


from: http://encycl.opentopia.com/term/WWWW
WWWW - "W4 Country" - is a country music radio station based in Ann Arbor, Michigan, broadcasting on 102.9 MHz. The WWWW calls were originally used for 106.7 FM in Detroit, Michigan, first with easy listening and later an oldies format. Throughout most of the 1970s, it was an album-oriented rock station. During the heyday of the short-lived quadraphonic sound fad, it featured quad broadcasts and was known locally by fans as "W4 Quad." In 1980, WWWW changed its format to country, and was then known as "W4 Country" for almost two decades until switching to adult rock as WLLC-FM "Alice 106.7" in 1999. After a switch to classic rock as WDTW-FM "106.7 The Drive" in 2002, country music made a return to 106.7 FM on May 19,2006 as "106.7 The Fox". The "W4 Country" brand name and WWWW calls were revived for 102.9 FM in Ann Arbor in October 2000 and continued even after WDTW relaunched as "The Fox," which disappointed many fans of the original "W4 Country" who had hoped that the brand name would make a return at 106.7.
The 102.9 frequency began operations in March 1962 as WOIA and was (and still is) co-owned with WOIB-AM 1290 in Saline, Michigan. In 1970, the stations became WNRS-AM/WNRZ-FM, "Ann Arbor's Winners." WNRZ-FM changed its format from country to album rock in March 1975 and became known as WIQB, with a call sign which designated the number "103" (AM 1290 has since been through a multitude of format changes and is now WLBY, an affiliate of Air America). Like the original WWWW-FM, WIQB broadcasted in quadraphonic sound for a time in the 1970s as "QuadRock 103." WIQB's rock format went through several metamorphoses during the 1990s, including adult alternative during the late 1990s and then active rock by the end of the decade. As an active rock station, "Rock 103 IQB," then owned by Cumulus Broadcasting, was low-rated, continuously losing to Detroit's WRIF in the Ann Arbor Arbitron reports. "W4 Country" has proven much more popular in Ann Arbor, and is now often the top-rated music station in the market. Its signal into metropolitan Detroit is impeded by WHTD(102.7 MHz) in Mount Clemens in Macomb County, but WWWW still frequently shows up toward the bottom of the Detroit ratings. WWWW's signal is much stronger toward the west and north of Ann Arbor, and the station gets a listenable signal as far away as Flint and Lansing.
Both the former (106.7) and the current (102.9) WWWW are now owned by Clear Channel Communications.

WWWW - "W4 Country" - is a country music radio station based in Ann Arbor, Michigan, broadcasting on 102.9 MHz. The WWWW calls were originally used for 106.7 FM in Detroit, Michigan, first with easy listening and later an oldies format. Throughout most of the 1970s, it was an album-oriented rock station. During the heyday of the short-lived quadraphonic sound fad, it featured quad broadcasts and was known locally by fans as "W4 Quad." In 1980, WWWW changed its format to country, and was then known as "W4 Country" for almost two decades until switching to adult rock as WLLC-FM "Alice 106.7" in 1999. After a switch to classic rock as WDTW-FM "106.7 The Drive" in 2002, country music made a return to 106.7 FM on May 19,2006 as "106.7 The Fox". The "W4 Country" brand name and WWWW calls were revived for 102.9 FM in Ann Arbor in October 2000 and continued even after WDTW relaunched as "The Fox," which disappointed many fans of the original "W4 Country" who had hoped that the brand name would make a return at 106.7.
The 102.9 frequency began operations in March 1962 as WOIA and was (and still is) co-owned with WOIB-AM 1290 in Saline, Michigan. In 1970, the stations became WNRS-AM/WNRZ-FM, "Ann Arbor's Winners." WNRZ-FM changed its format from country to album rock in March 1975 and became known as WIQB, with a call sign which designated the number "103" (AM 1290 has since been through a multitude of format changes and is now WLBY, an affiliate of Air America). Like the original WWWW-FM, WIQB broadcasted in quadraphonic sound for a time in the 1970s as "QuadRock 103." WIQB's rock format went through several metamorphoses during the 1990s, including adult alternative during the late 1990s and then active rock by the end of the decade. As an active rock station, "Rock 103 IQB," then owned by Cumulus Broadcasting, was low-rated, continuously losing to Detroit's WRIF in the Ann Arbor Arbitron reports. "W4 Country" has proven much more popular in Ann Arbor, and is now often the top-rated music station in the market. Its signal into metropolitan Detroit is impeded by WHTD(102.7 MHz) in Mount Clemens in Macomb County, but WWWW still frequently shows up toward the bottom of the Detroit ratings. WWWW's signal is much stronger toward the west and north of Ann Arbor, and the station gets a listenable signal as far away as Flint and Lansing.
Both the former (106.7) and the current (102.9) WWWW are now owned by Clear Channel Communications.

Thoughts, comments, remembrances of your fave High School radio station?

Fixed call letter mix up.